
Businesses operate on clear and constructive strategies. Every individual needs to understand the details of these strategies to reach common goals in the easiest possible manner.
However, misalignment and mismanagement are common complaints within organisations. These often occur when defining strategies or making resource-allocation decisions because of the lack of an aligned perspective and a coherent plan.
The Indian Institute of Management, Indore’s Executive Programme in Business Strategy provides practical knowledge of strategic management. This industry-relevant programme would help you develop innovative strategies for sustainable business solutions through real-world case studies and practical simulations. You will build the skills to drive growth through strategic analysis and insights.
This programme is ideal for every professional who aims to move into decision-making roles. It is best suited for:
Mid-career and senior-level executives who aspire to move into strategic and leadership roles
Business and function heads looking to augment and refresh their existing knowledge
Strategy consultants working in collaboration with clients to build and execute successful strategic initiatives
Entrepreneurs and small business owners looking to leverage structured knowledge in strategic management for growth and scale

Professor, Strategic Management
Prof. Prashant Salwan is an alumnus of the London School of Economics and a British Chevening Scholar and a Fulbright Scholar.
With approximately 23 years of experience, Prof...
Note: - Programme Director might change due to unavoidable circumstances, and revised details will be provided closer to the programme start date.
20 weeks of intensive, practical learning
Get a certificate from IIM Indore
A combination of theoretical learning and practical training
Renowned IIM Indore faculty
Recorded lectures supported by assignments and quizzes for holistic learning
Understand and interpret strategy in the context of the goals
Recognise the current capabilities and limitations of the organisation and develop approaches to build or acquire critical capabilities for overall strategy
Explain the portfolio of offerings and how various aspects need to be considered for corporate-level strategy formulation
Deploy and track strategy progress across the organisation
Get started with strategy formulation, beginning with a comprehensive analysis of the factors that influence strategy creation
Discuss a comprehensive approach to specialised strategies related to each business function and their relations with other functions
Describe the importance of International Strategy and be able to assess the applicability of the four types of international strategy in their context
Overview
Concept of Strategy
Strategy Deployment Approach
Strategy Management Process - 1
Strategy Management Process – 2
Strategy Management Process – 3
Evolution of Strategy
Overview
Survive vs Thrive – choices for an organisation
Identifying the competitive advantage
Emergent and intended strategies
Starting point for strategy formulation – Vision & Mission
Overview
Understanding Economics: Microeconomics - 1
Understanding Economics: Microeconomics - 2
Porter’s Five Forces: Part - 1
Porter’s Five Forces: Part - 2
Porter’s Five Forces: Part - 3
Porter’s Five Forces: Part - 4
Overview
The Industry Effect
Analyse Industry Profitability
Influencing the Industry
Using Multiple Models
Limitations of Analysis
Overview
Developing Capability Options
VRIO Analysis and SWOT Technique
Core Capabilities
Capability Gaps
Developing Core Capabilities
Deploying Capabilities Across the Organisation
Offering Winning ‘Features’
Overview
Developing Capability Options
VRIO Analysis and SWOT Technique
Value Chain Mapping and Activity Analysis
Benchmarking
Basics of Management Accounting - Part 1
Basics of Management Accounting - Part 2
Overview
Porter’s Competitive Strategy
Cost Leadership Strategy
What is Differentiation?
Focus Business Strategies
Trade-off between Cost and Differentiation Strategies
Blue Ocean Strategy
Competitive Advantage
Developing Business Level Strategies
Overview
Timing Tactics
Market Dominance Tactics
Cooperative Strategies
Industry Life Cycle and Strategic Choice
Factors Affecting Strategic Choice
Functional Implementation of Strategy
Overview
Strategic Direction for Organisations
Expansion Strategies: Concentration Strategies
Integration Strategies
Diversification Strategies
Cooperation Strategies
Internationalisation Strategies
Overview
Stability Strategies
Retrenchment Strategy
Retrenchment Strategy: Turnaround
Retrenchment Strategy: Divestment
Retrenchment Strategy: Liquidation
Combination Strategies
Portfolio Analysis: BCG Matrix
Portfolio Analysis: GE Nine Cell Matrix
Corporate Parenting
Overview
International Business
International Entries
Choice of Country
Porters Diamond Model – Introduction
Porters Diamond Model – Part 1
Porters Diamond Model – Part 2
Porters Diamond Model – Part 3
International Strategies
Overview
Creating Value through Internationalisation
Foreign Direct Investment
International Product Strategies
Regionalisation Strategies
Bottom of Pyramid
Emerging Economy and Multinationals
Political Risk in International Business
Overview
Concept of Merger & Acquisition
Difference between Merger & Acquisition
Reasons of Merger - Part 1
Reasons of Merger - Part 2
Synergy in Mergers and Acquisitions
Reasons & Types of Acquisition
Effect of Mergers and Acquisitions on Share Prices
Demerger or Spin off
Reasons for Demerger
Overview
Introduction to Strategic Alliances
Introduction to Joint Ventures
Reasons to form a Joint Venture – Part 1
Reasons to form a Joint Venture – Part 2
Reasons to form a Joint Venture – Part 3
Advantages of Strategic Alliances – Part 1
Advantages of Strategic Alliances – Part 2
Types of Strategic Alliance – Part 1
Types of Strategic Alliance – Part 2
Overview
Decision Making
Bounded Rationality
Framing in Decision Making
Causation and Effectuation
Business Model Canvas
Business Model Canvas – Customer Segments, Value Propositions and Customer Relationships
Business Model Canvas – Channels, Activities and Key Resources
Business Model Canvas – Key – Partners, Cost
Structures and Revenue Streams
Overview
The Concept of a Pitch
What Investors Look For
Innovation and its Importance for a Company
Approaches to Systematise Innovation
Enabling an Innovation Culture in a Company
Business Model Reinvention
Overview
Structural Types of an Organisation - Part 1
Structural Types of an Organisation - Part 2
Structural Types of an Organisation - Part 3
Structural Types of an Organisation - Part 4
Structural Types of an Organisation - Part 5
Design of Organisational Systems - Part 1
Design of Organisational Systems - Part 2
Design of Organisational Systems - Part 3
Overview
Change Agents: Introduction
Change Agents: Types
Change Agents: Shifting Styles
Change Agents: Traits
Challenges for the Change Agents
Levers for Strategic Change - 1
Levers for Strategic Change - 2
Levers for Strategic Change - 3
Levers for Strategic Change - 4
Overview
Balanced Scorecard - Part 1
Balanced Scorecard - Part 2
Balanced Scorecard - Part 3
Balanced Scorecard - Part 4
Balanced Scorecard - Part 5
Digital transformation - Part 1
Digital transformation - Part 2
Digital transformation - Part 3
Digital transformation -Part 4
Module Overview
Strategic Purpose of an Organisation
Corporate Social Responsibility
Ethics and Strategic Purpose
Maximising Value for Stakeholders - Part 1
Maximising Value for Stakeholders: Part -2
Strategic Communication - Part 1
Strategic Communication - Part 2
The participant who completes the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. The participant is required to apply separately along with the necessary fee of ₹ 1,000/- + GST 18% per person (for two years) and ₹ 10,000/- + GST 18% per person (for lifetime) to register his/her name with IIM Indore Executive Education Alumni.
Benefits of IIM Indore's Executive Education Alumni include:
Subscription to the brochures and newsletters from IIM Indore
Access to the IIM Indore Learning Centre (on-site access only)
Official IIM Indore Email ID & Alumni ID Card
The Executive Education Alumni Status will be available on request and participants will be required to follow the documentation process set-up by the Alumni office.
The successful completion of the programme, submission of the application, and payment of the fee do not, by themselves, entitle a participant to Executive Education Alumni Status. IIM Indore reserves the sole right to confer Executive Education Alumni Status and may modify these conditions at its discretion at any time without prior notice. Any disputes arising in connection with the grant of Executive Education Alumni Status shall fall under the territorial jurisdiction of the courts in Indore.
Note:
Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
Emeritus Career Services
Career Management Modules on:
Building an Impressive Resume & Cover Letter
Building an Impressive LinkedIn Profile
Navigating Job Search
Interview Preparation
Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Please note:
This service is available only for Indian residents enrolled into select Emeritus programmes.
IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Flexible payment options available.
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