Executive Programme in Digital Marketing

IIM Indore is among the 100 global usiness schools (and the second IIM in the country) to receive the prestigious Triple Crown in the form of accreditations from EQUIS, AACSB, and AMBA. IIM Indore has been consistently ranked at the top by various National and International ranking agencies, including NIRF, and the FT-100 rankings.

The institute offers a diverse set of executive education opportunities, spanning several long-term and short-term courses. With a robust offering of 200 + executive programmes, including specialized courses tailored for the UAE, GCC, and the Middle East, IIM Indore empowers professionals with globally relevant skills and expertise.

The IIM Indore Executive Programme in Digital Marketing examines how digital technologies influence consumer behaviour and business growth. Marketing today is driven by data, digital platforms, and customer-centric strategies, and this programme prepares professionals to meet these demands. Participants will learn to build digital strategies, understand channel dynamics, apply performance metrics, and use modern tools to engage customers and deliver measurable results. This digital marketing course by IIM Indore blends strategic frameworks with practical application to help professionals lead digital initiatives with confidence.

With the academic rigour of IIM Indore, this programme is well-suited for professionals seeking an IIM Indore course or a digital marketing course in Indore that is aligned with current industry needs.

IIM Indore’s Executive Programme in Digital Marketing will enable participants to:

• Reimagine marketing in the digital age to create change and sustain growth.

• Understand the impact of the Internet on consumer expectations and behaviour.

• Develop a digital marketing strategy using established models and processes.

• Leverage new technologies to target customers, personalise content, measure performance, and continuously improve outcomes.

This IIM Indore digital marketing course is designed for professionals who want to build strong digital capabilities and stay relevant in a rapidly evolving marketing landscape. Whether you are starting out in digital roles or looking to strengthen your strategic impact, this programme offers a balanced mix of practical skills and business perspective. The IIM Indore digital marketing programme enables participants to apply digital tools, data, and customer insights to real business challenges, making it a strong digital marketing program option for career growth and leadership readiness.

With the academic rigour of IIM Indore, this digital marketing course IIM Indore is well-suited for professionals seeking a recognised digital marketing course in Indore that aligns with current industry needs.

The programme is relevant for professionals seeking to become more agile, competitive, and effective in today’s digital-first marketing environment, including:

• Graduates who want to increase their industry-readiness

• Early professionals aspiring to shift to digital marketing roles

• Managers in marketing, sales, brand or communication interested in using digital marketing skills to increase impact

• Senior managers and leaders keen on reimagining growth by learning about the modern digital customer

• Consultants and entrepreneurs who want to reach new customers

From Maternity to Mastery: How Dr. Nigam Redefined Her Career with IIM Indore

Even with a PhD and years of teaching experience, Dr. Shivani Nigam chose to upskill through the IIM Indore Digital Marketing Programme—during her maternity leave. Her story is one of resilience, vision, and lifelong learning. By bridging theory with practical insights, she transformed both her classroom teaching and her family’s business. For professionals seeking real-world impact and career growth, her journey is proof that the right programme at the right time can make all the difference.

The four week capstone project involves the use of a digital marketing simulation for search, social and email marketing, which helps apply the learnings of the course and get hands on experience to: Test your knowledge and deploy campaigns worth almost 50K USD in simulated ad dollars. Launch multiple email campaigns. Weekly Office hours on Stukent to solve queries and get advice from the programme leaders.

Connect LIVE with IIM Indore’s esteemed faculty for a first-hand look at the course’s learning outcomes. This interactive session is designed to help you understand the learning approach and maximise your experience as you prepare to excel in the programme.

Explore how AI and Gen AI are revolutionizing digital marketing in live interactive expert-led masterclasses.

• AI & Gen AI in Social Media Marketing and Display Marketing

• AI & Gen AI in SEO, SEM, Google Analytics & Meta

• AI & Gen AI for Content Creation - Websites, LPs, Apps, Emails, Blogs

• AI & Gen AI Strategy for Market Research & Strategy

By completing the digital marketing IIM Indore programme, you will build the strategic mindset needed to design and manage high-impact digital initiatives. The programme helps you connect customer understanding with data-driven decision-making, so you can plan smarter, execute better, and respond effectively to changing market needs. You will be equipped to handle real-world digital challenges with confidence and contribute meaningfully from day one.

• Learn frameworks to make goals, plan campaigns, and reach customers

• Know the various channels and platforms to get your marketing off the ground

• Understand what keeps customers engaged between attention and action

• Grasp the science of measuring performance versus plan

• Know how to continuously improve performance to increase ROI with data and analytics

• Get useful insights from leading industry experts on strategic planning and digital ROI initiatives

• 360-degree alignment-Modify current business operations to provide a better online experience

The participant who completes the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. The participant is required to apply separately along with the necessary fee of ₹ 1,000/- + GST 18% per person (for two years) and ₹ 10,000/- + GST 18% per person (for lifetime) to register his/her name with IIM Indore Executive Education Alumni.

Benefits of IIM Indore's Executive Education Alumni include:

• Subscription to the brochures and newsletters from IIM Indore

• Access to the IIM Indore Learning Centre (on-site access only)

• Official IIM Indore Email ID & Alumni ID Card

The Executive Education Alumni Status will be available on request and participants will be required to follow the documentation process set-up by the Alumni office.

The successful completion of the programme, submission of the application, and payment of the fee do not, by themselves, entitle a participant to Executive Education Alumni Status. IIM Indore reserves the sole right to confer Executive Education Alumni Status and may modify these conditions at its discretion at any time without prior notice. Any disputes arising in connection with the grant of Executive Education Alumni Status shall fall under the territorial jurisdiction of the courts in Indore.

Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.

From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.

And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.

A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.