Batch 18
Executive Programme in Digital Marketing with MarTech and AI
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What Is the Executive Programme in Digital Marketing with MarTech and AI?
The Executive Programme in Digital Marketing with MarTech and AI from IIM Indore is a 20-week executive certificate programme designed to help marketing professionals build digital marketing, Martech, analytics, and growth capabilities for the future of marketing. The programme is priced at INR 1,05,000 + GST.
Delivered by IIM Indore faculty and industry experts, the programme combines strategic perspectives with practical learning through hands-on workshops, live masterclasses, real-world applications, and a capstone project focused on marketing transformation and customer growth.
Why are digital marketers paying attention to AI and MarTech?
94%
85%
IIM Indore Advantage
IIM Indore is among the top 100 global business schools (and the second IIM in the country) to receive the prestigious Triple Crown in the form of accreditations from EQUIS, AACSB, and AMBA. IIM Indore has been consistently ranked at the top by various National and International ranking agencies, including NIRF, and the FT-100 rankings.
The institute offers a diverse set of executive education opportunities, spanning several long-term and short-term courses. With a robust offering of 200 + executive programmes, including specialized courses tailored for the UAE, GCC, and the Middle East, IIM Indore empowers professionals with globally relevant skills and expertise.
How the Executive Programme in Digital Marketing with MarTech and AI Helps Modern Marketers
19 Faculty-Led Sessions
Build strategic expertise in digital marketing, AI, customer acquisition, analytics, and growth.
3 Live Workshops
Gain practical insights from marketing leaders driving AI transformation across industries.
Weekly Office Hours
Interact with programme leaders, clarify concepts, and accelerate your learning journey
1-Week Capstone Project
Solve a real-world marketing challenge and demonstrate your ability to create business impact.
20+ Industry-Relevant Tools
Gain hands-on experience with leading AI, MarTech, automation, analytics, and growth platforms.
Projects, Assignments & Assessments
Reinforce concepts through graded exercises, mini projects, quizzes, and practical application.
Interactive Discussion Forums
Learn from diverse professional perspectives and expand your industry network.
Alumni Status
(Available at an Additional Cost)
Join a prestigious community of professionals and leaders across industries.
Career Services Support
Leverage career resources and guidance designed to help you navigate new opportunities in the AI-powered marketing landscape.
Learner Voice: Dr. Nigam’s Leap from Maternity to Career Mastery
From Maternity to Mastery: How Dr. Nigam Redefined Her Career with IIM Indore
Even with a PhD and years of teaching experience, Dr. Shivani Nigam chose to upskill through the IIM Indore Digital Marketing Programme—during her maternity leave. Her story is one of resilience, vision, and lifelong learning. By bridging theory with practical insights, she transformed both her classroom teaching and her family’s business. For professionals seeking real-world impact and career growth, her journey is proof that the right programme at the right time can make all the difference.
Testimonials
Tools Covered
Notes: -Tools are covered conceptually. -Tool availability and coverage may change based on programme requirements and industry trends. -Tool subscriptions are not included.
Develop AI-Powered Marketing Skills That Drive Growth
AI-Powered Digital Marketing Strategy
Generative AI Applications in Marketing
Marketing Automation and AI Agents
Consumer Intelligence and Engagement Analytics
Search Optimisation for the AI Era
Performance Marketing and Media Optimisation
Content Growth and Social Media Systems
Customer Lifecycle and Journey Orchestration
Marketing Analytics and Attribution Frameworks
Martech Architecture and Integration
Conversion Rate Optimisation
Growth Experimentation and Acquisition Systems
Data-Driven and Privacy-Ready Marketing
Immersive and Emerging Martech Applications
Programme Modules
Pillar 1: Foundations & AI Readiness
Module 1: Digital Marketing Foundations in AI-First World
AI-driven marketing landscape
Digital channels overview
Value creation in ecosystems
Acquisition vs Retention strategies
Marketing funnels (TOFU-MOFU-BOFU)
Role of data in marketing
Module 2: Generative AI for Marketing
Gen AI fundamentals
Prompt engineering (zero/few-shot)
Content creation (ads, blogs, social)
Personalisation using prompts
Evaluating AI outputs
Module 3: Agentic AI for Marketing
AI agents vs workflows
Marketing use-cases
Automation fundamentals
Building simple workflows
Human-in-loop systems
Risks & limitations
Pillar 2: Core Execution Channels
Module 4: AI-driven Consumer Behaviour & Digital Psychology
Platform behaviour (Google, Meta, YouTube)
Attention economy
AI-driven personalisation
Behavioural nudges
Decision journeys
Cognitive biases
Module 5: Personas & Journey Mapping with AI
AI-driven persona creation and segmentation
Behavioural and demographic segmentation
Customer journey mapping (awareness to retention)
Cohort-based journey analysis
Identifying friction points using data
Mapping omnichannel touchpoints
Module 6: SEO & GEO using Gen AI
Fundamentals of SEO and ranking systems
Keyword research and search intent mapping
Programmatic SEO using AI
Generative Engine Optimization (GEO)
Gen AI-driven content optimization
Understanding Google SGE and AI search evolution
Module 7: Performance Marketing (Search + Paid Social)
Campaign structure (Google Ads & Meta Ads)
Keyword targeting and audience segmentation
AI-generated ad copy and creatives
Budget allocation and bid strategies
Performance tracking and optimisation
Retargeting and lookalike audiences
Module 8: Programmatic & Display Advertising
DSP ecosystem
Real-time bidding and auction models
AI-driven audience targeting,
Dynamic creative optimisation
Cross-device targeting strategies
Brand safety and fraud prevention
Module 9: Social Media & Content Engines with AI
Platform algorithms (Instagram, LinkedIn, YouTube)
Content strategy and content calendars
AI-powered content generation systems
Engagement and virality mechanics
Influencer collaborations and amplification
Automation and scheduling tools
Pillar 3: Growth & Lifecycle
Module 10:
Influencer & Community Growth
Influencer identification and evaluation
UGC (user-generated content) strategies
Community building and engagement loops
Brand advocacy and referral programs
Social listening and sentiment analysis
Scaling communities for growth
Module 11: Email & Lifecycle Marketing with Gen AI
Lifecycle marketing funnels (acquisition to retention)
Email campaign design and segmentation
Automation workflows and drip campaigns
Personalisation in email marketing with Gen AI
Customer retention strategies
Performance tracking (open rates, CTRs)
Module 12: Conversion Optimisation with AI
Conversion funnel analysis
A/B testing and experimentation frameworks
AI-powered heatmaps and user insights
Landing page design and optimisation
Predictive UX and personalisation
Reducing drop-offs and improving conversions
Pillar 4: Martech & Data Systems
Module 13: Martech Stack Foundations
Overview of Martech ecosystem
CRM, CDP and DMP concepts
Data flow and system integrations
Marketing tech stack design
APIs and data connectivity basics
Vendor evaluation and selection
Module 14: Marketing Automation Systems
Workflow automation and triggers
Lead scoring and nurturing systems
CRM-based lifecycle automation
Multi-channel campaign orchestration
Integration with ad platforms and tools
Measuring automation effectiveness
Module 15: Customer Data & Modern Marketing
Data collection frameworks (GA4, event tracking)
First-party vs third-party data ecosystem
CDP vs CRM usage in marketing
Attribution-ready data structures
Privacy and consent fundamentals (cookie-less world),
Server-side tracking basics
Module 16: Immersive & Emerging Martech
Introduction to immersive marketing (AR, VR, XR)
Virtual try-ons and interactive brand experiences
Gamification and interactive customer journeys
AI-driven immersive personalization,
Tools for immersive campaigns (Snap AR, WebAR)
Omnichannel experience design
Measuring ROI of immersive marketing initiatives
Pillar 5: AI, Analytics & Strategic Growth
Module 17: Advanced Gen AI in Marketing
Multi-modal content creation (text, image, video)
AI-driven campaign scaling and automation
End-to-end Gen AI workflows
Creative testing and iteration using AI
Personalisation at scale using Gen AI
Integration of Gen AI with marketing tools
Module 18: Advanced Agentic AI & Autonomous Systems
Architecture of multi-agent systems
Autonomous marketing workflows and orchestration
AI-driven decision-making systems
Real-time campaign optimisation
Human-AI collaboration frameworks
Future of autonomous marketing organisations
Module 19: Marketing Analytics & Strategy
KPI frameworks and marketing dashboards
GA4 insights and reporting
Marketing attribution models
RACE and AIDA frameworks
Growth loops and experimentation strategy
Budget allocation and performance optimisation
Pillar 6: Capstone Project
AI‑driven marketing campaign: from problem definition and strategy to execution, Martech integration, performance measurement, and final presentation.
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/adapted to fit the participant profile & programme hours.
World-class learning with faculty-led, pre-recorded videos
Flexible Learning
Learn at your own pace with high-quality, pre-recorded faculty videos.
Advance your career without disrupting your busy schedule.
Cohort-based Learning
Learn with an accomplished group of peers and build your network.
Gain cross-industry and cross-functional knowledge.
Globally Renowned Faculty
Learn from the best instructors and resources from anywhere in the world.
Access the experts, regardless of their location.
What are the outcomes of the Executive Programme in Digital Marketing with MarTech and AI?
Develop an AI-first marketing mindset powered by GenAI, Agentic AI, MarTech, and analytics.
Build and optimize AI-driven campaigns across search, social, content, and customer lifecycle channels.
Drive customer acquisition, engagement, and retention through AI-powered automation and workflows.
Leverage Generative AI for content creation, personalization, and campaign optimization at scale.
Create scalable growth engines using AI-driven insights, experimentation, and journey orchestration.
Apply MarTech and AI systems to improve performance, customer experience, and business outcomes.
Gain hands-on experience with industry-leading tools across marketing, analytics, and automation.
Program Certificate
Participants will be awarded with Certificate of Completion on meeting the below criteria. A minimum of 70% in the required assignments. Completion of the capstone where applicable. Participants are required to watch at least 50% of the recorded sessions and also to attend at least 50% of the live / master classes / campus module.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Indore.
Why the Executive Programme in Digital Marketing with MarTech and AI Stands Apart
IIM Indore Executive Programme | Other Digital Marketing Programmes | |
Institution | IIM Indore, Triple Crown Accredited, FT-100 Ranked | Private platforms or marketing institutes |
Duration | 20 Weeks | 6 to 26 weeks, varies widely |
Fee | INR 1,05,000 + GST | INR 20,000 to INR 1,15,000+ |
Agentic AI Coverage | Yes, dedicated modules on AI agents and autonomous workflows | Rarely covered |
Generative AI Integration | Embedded across the full curriculum | One or two standalone modules |
Martech Architecture | Yes, covered as a core pillar | Limited or absent |
Hands-On Labs | 3 dedicated AI Marketing Labs with deployable outcomes | Simulations or basic projects |
Tools Covered | 20+ industry-relevant tools | 15 tools on average |
Capstone Project | Yes, end-to-end marketing campaign with Martech integration | Limited or absent |
Live Masterclasses | Yes, by industry experts | Varies |
Career Outcomes Focus | Campaign execution, Martech systems, growth strategy, analytics, and automation | Channel-specific skills |
Alumni Status | IIM Indore Executive Education Alumni Status (available at additional cost) | Platform certificate only |
IIM Indore Executive Alumni Status
The participant who completes the programme successfully will be eligible for the Executive Education Alumni status of IIM Indore. The participant is required to apply separately along with the necessary fee of ₹ 1,000/- + GST 18% per person (for two years) and ₹ 10,000/- + GST 18% per person (for lifetime) to register his/her name with IIM Indore Executive Education Alumni.
Benefits of IIM Indore's Executive Education Alumni include:
Subscription to the brochures and newsletters from IIM Indore
Access to the IIM Indore Learning Centre (on-site access only)
Official IIM Indore Email ID & Alumni ID Card
The Executive Education Alumni Status will be available on request and participants will be required to follow the documentation process set-up by the Alumni office.
The successful completion of the programme, submission of the application, and payment of the fee do not, by themselves, entitle a participant to Executive Education Alumni Status. IIM Indore reserves the sole right to confer Executive Education Alumni Status and may modify these conditions at its discretion at any time without prior notice. Any disputes arising in connection with the grant of Executive Education Alumni Status shall fall under the territorial jurisdiction of the courts in Indore.
Note:
Eligibility for the Executive Education Alumni status is not guaranteed on the successful completion of the programme, application submission, and payment fee. IIM Indore reserves the right to confer executive education alumni status on a case-by-case basis.
IIM Indore reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Indore will have the territorial jurisdiction to try any disputes arising with respect of the Executive Alumni membership being granted.
Emeritus Career Services
15 Recorded sessions and resources in the following categories:
(Please note: These sessions are not live):
Resume & Cover Letter
Navigating Job Search
Interview Preparation
LinkedIn Profile Optimisation
Please Note -
IIM Indore or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. IIM Indore is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
What Is the Learning Experience Like?
Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.
From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.
And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
FAQs
What is the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is a 20-week online executive certificate programme designed to help marketing professionals build end-to-end capability across digital marketing strategy, Generative AI, Agentic AI, Martech, performance marketing, analytics, and customer lifecycle systems. The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is delivered by IIM Indore faculty and industry experts through 19 pre-recorded lectures, three hands-on AI marketing workshops, three live masterclasses, weekly office hours, and a one-week capstone project.
Why should you do the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is built for a marketing landscape that is being rapidly reshaped by AI, automation, and Martech. Digital channels now account for 61.1% of total marketing spend (Gartner, 2025), yet 51.5% of marketing teams report an AI skills gap within their departments (Marketing Week, 2025). The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore gives professionals the skills to close that gap, covering everything from Generative AI and Agentic AI to performance marketing, Martech architecture, and marketing analytics, backed by a certificate from a Triple Crown accredited, FT-100 ranked institution.
Who should apply for the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is designed for both early and mid-career marketing professionals. This includes graduates looking to build a career in digital marketing, working professionals in marketing, brand, sales, or communications roles looking to upskill, managers seeking to integrate AI and Martech into their marketing strategy, and entrepreneurs looking to drive growth through modern digital marketing systems.
Is the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore good for beginners and working professionals?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is designed for both early and mid-career professionals, making it suitable for beginners as well as experienced marketers. The programme requires approximately 4 to 5 hours per week, making it manageable alongside full-time work. The minimum eligibility is a graduation degree or diploma (10+2+3).
What does the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore cover?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore covers 19 modules across six pillars. Pillar one covers digital marketing foundations, Generative AI, and Agentic AI. Pillar two covers core execution channels including consumer behaviour, persona and journey mapping, SEO and GEO, performance marketing, programmatic advertising, and social media. Pillar three covers growth and lifecycle marketing including influencer marketing, email automation, and conversion optimisation. Pillar four covers Martech and data systems including CRM, CDP, marketing automation, customer data, and immersive Martech. Pillar five covers advanced Generative AI, advanced Agentic AI, and marketing analytics. Pillar six is a one-week capstone project focused on building an end-to-end marketing campaign.
Does the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore cover Generative AI and Agentic AI?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore covers Generative AI across multiple modules including prompt engineering, AI-driven content creation, personalisation at scale, campaign optimisation, and multi-modal content workflows. The programme also includes two dedicated modules on Agentic AI, covering AI agent architecture, autonomous marketing workflows, and multi-agent systems. One of the three hands-on AI Marketing Workshops is entirely focused on building and deploying your own AI marketing agent using no-code tools and large language models.
What Martech tools and AI platforms are covered in the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore covers 20+ industry-relevant tools across the full marketing stack. These include ChatGPT, Claude, Zapier, Make, GA4, Hotjar, HubSpot, Ahrefs, SEMrush, Surfer, Google Ads, Meta Ads, AdCreative.ai, DV360, The Trade Desk, Canva, Hootsuite, Jasper, Upfluence, HypeAuditor, Mailchimp, VWO, Optimizely, Salesforce, Meta Spark, Snap AR, LangChain, Looker Studio, and Miro.
How is the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore different from other digital marketing programmes in India?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore stands apart in several ways. It is one of the few digital marketing programmes in India to offer integrated coverage of Generative AI, Agentic AI, and Martech architecture within a single curriculum. It includes three dedicated hands-on AI Marketing Labs with deployable outcomes, not just simulations. It is delivered under the academic rigour of IIM Indore, a Triple Crown accredited and FT-100 ranked institution. And it covers future-focused areas including autonomous marketing workflows, Generative Engine Optimisation, immersive Martech, and AI-powered personalisation that most competing programmes have not yet included.
What are the three AI Marketing Workshops in the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore includes three hands-on AI Marketing Workshops. The Autonomous Marketing Workshop is focused on building and deploying your own AI marketing agent using no-code tools and large language models. The AI Analytics Workshop is focused on building a marketing analytics dashboard using GA4 and Looker Studio and deriving actionable growth insights from real campaign data. The Martech Systems Workshop is focused on designing and building a fully automated multi-channel customer journey engine using leading Martech tools. Each workshop is structured around a single deployable outcome.
Is an IIM Indore executive certificate in digital marketing valuable for career growth?
An executive certificate from IIM Indore carries significant credibility in the Indian and global job market. IIM Indore is among the top 100 global business schools and the second IIM in India to receive the Triple Crown accreditation from EQUIS, AACSB, and AMBA, and is consistently ranked in the FT-100. The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore also provides access to IIM Indore Executive Education Alumni Status at an additional cost, which includes an official IIM Indore email ID, alumni ID card, and access to the IIM Indore Learning Centre. Participants also receive support from Emeritus Career Services covering resume building, LinkedIn profile optimisation, interview preparation, and job search guidance.
What is the fee for the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore and are there instalment options?
The Executive Programme in Digital Marketing with AI and MarTech from IIM Indore is priced at INR 1,05,000 + GST. Flexible payment and instalment options are available. IIM Indore Executive Education Alumni Status is available separately at an additional cost of INR 10,000 + GST for lifetime membership.
What certificate will I receive upon completing the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore?
Participants who successfully complete the Executive Programme in Digital Marketing with AI and MarTech from IIM Indore will receive a digital certificate of completion awarded by IIM Indore. To qualify, participants must achieve a minimum score of 70% in assignments, watch at least 50% of the video lectures, and attend at least 50% of the live sessions and masterclasses. The certificate is awarded by IIM Indore and not by Emeritus.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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